Thursday, January 12, 2012

3 Steps For Portable Advertising Signage

Signs are the lifeblood of business advertising. Your sign shows your location, your logo, and your brand. Most businesses first think about the options for set signage in their office or retail shop. This may include reception signage and shop fronts.

However, if you attend trade shows, exhibitions or events, you should also think about your options for portable signage.

In this article we explain four options for portable signage.

A Frame Signs

A-Frame signs are an easily portable form of advertising that can provide direction to your premises, advertise products or services, or provide general information. A Frame signs are compact, and can be easily packed an unpacked, or stored as required. However, they are heavier than the other options introduced in this article, which should be considered when making your decision.

Banners

Banners are the ultimate in portable advertising and can be used indoors or outside as a great way of getting instant attention. When you commission banners, you should talk to your graphic designer about your needs, whether you should opt for a large or small banner and what format it should have. Banners need to have a backdrop against which they can be fixed as it is difficult for them to stand alone.

Flags

Flags are a great, creative way to get attention. They are especially popular for events and can be used both indoor and outdoor advertising. You can use several different types of flags in different colours, materials and sizes to mark separate areas. However, you should maintain a level of consistency so that people can identify that these signs belong together. For example, using the same logo with differing background colours.

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